November 6, 2024
Ever wondered why customers decide to buy your products or services? The answer might be more complex than you think. But there’s a principle that marketers worldwide swear by: the “Rule of 7.” Research from the University of Maryland, Baltimore(link) suggests that, on average, customers need to see your brand, product, or service at least seven times before making a purchase.
Why does seeing your brand seven times increase sales?
When a customer is considering a purchase, they often need multiple exposures to your brand before making a decision. This principle emphasizes the importance of repeated brand exposure, which helps build brand recognition and trust. The more customers see your brand, the more familiar and confident they’ll become, increasing the likelihood of a purchase.
How to increase brand visibility
Diverse Marketing Channels
Utilize a variety of marketing channels such as social media, email marketing, events, digital displays, print media, and online advertising. Each channel can have a unique impact depending on your target audience.
Content Variation
Keep your content fresh and engaging by using different “voices” and approaches. Tailor your messaging to specific platforms and audiences.
Consistency and Timing
Consistent and timely messaging is key. Consider using push notifications, emails, or SMS to stay connected with your customers. Analyze customer behavior to determine the best times to reach them.
Feedback and Adaptation
Pay attention to feedback from your audience, colleagues, and customers. Gather data on the performance of your campaigns and be willing to adjust your strategies accordingly.
Opportunities for Engagement
Provide opportunities for customer engagement beyond marketing messages. This could include events, special offers, discounts, rewards, workshops, webinars, and experiences.
as we can see, these interactions empower customers to make more informed decisions about your products and services.
7 Potential Touchpoints for Your Brand:
- Social Media: Platforms like Facebook, Instagram, TikTok, and Line are excellent for reaching your target audience.
- Google Search: When customers search for products or services related to yours, your ads will appear in search results.
- Websites and Articles: Displaying ads on relevant websites can effectively reach your target audience.
- Retargeting: Following up with customers who have visited your website can increase conversion rates.
- Email and SMS: Sending promotional emails or SMS messages can nurture relationships with customers.
- Reviews and Word-of-Mouth: Positive reviews and word-of-mouth can build trust in your brand.
- Promotions and Discounts: Offering special deals can incentivize customers to make a purchase.
How can a membership system like DeepBLOK help you implement the Rule of 7?
DeepBLOK, a CRM system integrated with LINE OA, allows you to accurately track customer interactions with your brand and develop targeted marketing strategies. You can ensure that customers see your brand at the right time and place, increasing the likelihood of engagement. Additionally, by segmenting your customers based on various criteria such as Demographics data, Customer behavior, and Interest, you can deliver personalized offers and messages, enhancing customer satisfaction and loyalty.
The combination of the Rule of 7 and a CRM like DeepBLOK can help you:
- Create effective marketing campaigns
- Increase sales
- Build strong customer relationships
- Boost customer loyalty
and More…
Ready to learn more? Schedule an online meeting with us and get a 50% discount on our setup fee!
(Promotion period 1 October 2024 – 31 December 2024)